Technological advances are making advertising personalisation more and more powerful. And whilst stricter legislation is providing the necessary privacy controls, the march towards a more personalised advertising model continues, both on and offline. Join Rob Weatherhead, Digital Consultant, as he will outline the trends in advertising from his ebook “The Future of Advertising is You” and give a glimpse into what the future could look like.
Rob plies his trade as a digital consultant having spent the last 15 years leading award winning teams for some of the most successful agencies in the UK. He has been a Director at the two largest advertising agency groups in the world, and a number of the regions most successful independent. He has also done media worked with the BBC as the advertising specialist on BBC Breakfast, BBC Watchdog and BBC Five Live. You can find out more about his consultancy services at www.robweatherhead.co.uk
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