In this session, Frankie Metzinger, Account Director, and Adam Smith, Creative Team Lead at Access. will talk about their approach to briefs – gaining as much thorough market and audience insight as possible in order to generate a robust brief to then form the big campaign ideas. If you’re interested in how agencies work and how creatives and marketers interact this session is for you.
This session is delivered by Frankie Metzinger, Account Director, and Adam Smith, Creative Team Lead at Access.
Priority will be given to students graduating this year. Please include your university, course subject and graduation year.
Zoom details for each session will be emailed a few days before. Please check your junk folders and contact us if you have not received 24 hours before the session.