Introducing School of Thought

Something new is beginning in Manchester in January which we are very pleased to be supporting…introducing School of Thought.

School of Thought is the idea of David Campbell, Creative Director of SLG Marketing, and is based around his experiences with Award School in Australia. Award School is a course about ideas and creative thinking, and about developing those skills, and just about every creative in Australia has been through it, including luminaries such as Matt Eastwood, Worldwide Chief Creative Officer at JWT. He felt that the Manchester creative industry would benefit greatly from something similar, and developed School of Thought.

So how does it work?

School of Thought is an intensive 12 week course, and each week’s theme is based around the categories at Cannes Lions. Each week will involve 2 evenings, on the first evening you will hear a lecture from an experienced industry tutor, and after each lecture you will be given a creative brief, returning 3 days later to share your ideas to the class and industry tutor. The rules are simple, experience counts for nothing and craft is outlawed, School of Thought is all about ideas.

So what do you get out of School of Thought?

You will learn how to recognise what an idea looks like, the ability to think quickly and under pressure, and the ability to present your ideas with confidence and to defend them. You will build a portfolio of ideas, get to work and learn from 12 of the best of the Manchester industry and get to know other aspiring creatives.  And if that is not enough, at the end of the 12 weeks a winner will be crowned, and that person will win a trip to Cannes Lions International Festival of Creativity in June 2016.

So how do you apply?

Go to and take a look at the entry brief and then submit your response. School of Thought is open to anyone, there are no restrictions and experience counts for nothing. Selections are made entirely on the merit of your ideas. Competition will be fierce, the numbers of students that can be accepted are restricted, the deadline for applications is 13th December and the successful students will be notified by 21st December. The cost of School for Thought should be £500 but due to sponsorship, places are available at a reduced rate of £100.


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