Creative Resource

Digital Marketing certifications worth spending time on

Julie Ollerton
digital marketing certifications

If you’re looking to spend some time developing your digital marketing skill set, you have probably wondered which digital marketing certifications are worth spending time on.

You’ll find a wealth of certifications available right now but which of them would be beneficial and worth your hard-earned down time?

Here are 5 digital marketing certifications worth spending time on currently.

Google Analytics Academy

Can anyone really have a career in digital marketing without an understanding of Google Analytics?

Fear not, you’ll have GA skills in your pocket in no time thanks to Google’s Analytics Academy helping you along the way. The GA Academy has a selection of free courses which cover both the fundamentals and more advanced uses of Google Analytics, and further information on the accompanying Google Tag Manager and Data Studio.

Certifications include:

Once you have studied for these certifications you may also take the free Google Analytics Individual Qualification (GAIQ) exam. This certification shows a proficiency and understanding of Google Analytics which goes far beyond the other certifications.

 

Facebook Blueprint

Facebook Blueprint (or should that be Meta Blueprint nowadays?) is a series of free courses from Facebook, although you must pay to sit the examinations and become certified. Even if you don’t fancy shelling out money, the courses contain enough useful information to make it worth cracking open your laptop or phone and soaking up the information.

We have had a number of clients looking for digital marketers with Facebook Blueprint experience, so it certainly seems it could be a valuable tool for your CV. Facebook say their certifications display ‘advanced level proficiency with Facebook’s family of apps and services’ and many marketers consider these to be worthwhile.

Their certifications are wide and varied including:

You can take an online proctored examination or head to one of a number of testing centres.

 

HubSpot Academy

HubSpot Academy bring you what feels like an endless range of marketing and sales courses, all of which have free examinations and certifications you can proudly display on your LinkedIn profile.

For a long time, the Hubspot Inbound Marketing course has been considered a standout course which will help you gain solid marketing foundations.

Other courses worth considering from HubSpot Academy include Content Marketing, their Social Media Marketing offering and Digital Advertising 101.

 

Google Ads Certification

Paid Media skills are hugely in demand and Google Ad experience/expertise are some of the more sought after skills. Even if you don’t want to work in Paid Media/PPC, the principles this certification will afford you, are useful to any marketer.

Head to Google Skillshop to discover the range of free Google Ads certifications, including:

 

Semrush Academy

Semrush is recognised by marketers across the world as an award-winning SEO software suite. Via Semrush Academy they kindly offer a number of digital marketing courses and exams.

Areas for certification include:

Hopefully this selection of digital marketing certifications worth spending time on, has given you lots of focus and direction, and a list as long as your arm of certifications to spend time on.

There are a range of career avenues available for those with an interest in digital marketing, for instance there are a number of social media careers, a growing paid media industry and SEO skills are in high demand. If you would like to speak to a member of the Creative Resource team about evolving your career in digital marketing, please do reach out to a member of our team.

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