Pitches Are Simple

The one thing to know when pitching. There’s an old myth that when pitching for the old British Rail business, one agency invited the client to sit in a sh*t hole of a lobby. The receptionists ignored them, cigarette butts were stubbed on the floor and bins resembled landfill sites. After being kept waiting for […]

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Getting Started is More Important than Getting it Right

In the 3rd of our series of guest blogs, Katie Coombes, mentor and trainer to creative agencies, explains why Getting Started is More Important than Getting it Right… ‘We’re still in the planning stage’. ‘We’re not rushing it’. ‘We need to do lots of research’. ‘I’m not launching till it’s 100% right’. ‘People will think […]

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The Impostor Delusion

In the second of our series of guest blogs, Phil Lewis, mentor and advisor to select creative industry businesses explains The Impostor Delusion…   For about the 255th time in the last 2 years, last week I witnessed another squeaky protest from the creative community about unpaid work. In fairness, this one was at least backed up […]

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The Agency Doom Loop

In the first of a series of guest blogs, Phil Lewis, mentor and advisor to select creative industry businesses explains The Agency Doom Loop…   Kondratieff waves are the cycles of expansion and contraction that characterise the global economy. The theory behind them runs that, every 40-60 years, a pattern of growth, stagnation and recession repeats itself. […]

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