What should be the biggest motivation for a creative choosing a new role?

From Phil Cookson, Director

Over the years, I’ve spoken to plenty of creatives looking for that next step in their career, each of whom have had their own wants and needs from their next role. While some look to progress into a more senior status, others want more variety in their daily role.

Is money becoming the biggest motivator for creatives?

Of course, there are some cases in which monetary concerns are more important than the role itself, but is money enough to make a person happy in their career? What should be the most important motivation for a creative when it comes to choosing a new role? Should it be the work or the money? I’d love to hear your views on this, but let me explain more about where I’m coming from.

For a while now, I’ve been talking to creatives from all kinds of backgrounds, to hear about their motivations and ambitions. After all, it’s an integral part of understanding and helping someone with their career. I do feel I’m seeing more and more creatives who seem to be primarily motivated by the salary or financial benefits. For these individuals, the chance to work at a great agency, amongst a fantastic team, with the potential to do great work along with plenty of training and development opportunities, is becoming less of an incentive than the salary itself.

Maybe I’m looking through rose tinted spectacles, but it never seemed to be this way in the past, or certainly not to the same degree. Perhaps a lesser focus on salary was detrimental to creatives, their motivation to do fantastic work holding them back?  As we all know, there are creatives who are without a doubt underpaid for their level of skill and expertise. As such, I’ve worked hard with many creatives over the years to help them achieve appropriate financial rewards for their level of experience.

Could this change in priorities be a generational shift or change? Do Generation Z creatives demand things quicker and faster, as well as having different motivations than Millennials and Generation X creatives?

Are you a creative?

Understanding your worth as a creative is a fantastic thing, but should it ever be the key motivator for your career in the creative industries?? As a creative yourself, I would love to hear your thoughts on the matter. Feel free to comment below, or drop me an email at phil@creativeresource.co.uk.

As always, if you’re interested in new creative role have a look at some of the vacancies we currently have available.


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