Pitches Are Simple

The one thing to know when pitching. There’s an old myth that when pitching for the old British Rail business, one agency invited the client to sit in a sh*t hole of a lobby. The receptionists ignored them, cigarette butts were stubbed on the floor and bins resembled landfill sites. After being kept waiting for […]

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Getting Started is More Important than Getting it Right

In the 3rd of our series of guest blogs, Katie Coombes, mentor and trainer to creative agencies, explains why Getting Started is More Important than Getting it Right… ‘We’re still in the planning stage’. ‘We’re not rushing it’. ‘We need to do lots of research’. ‘I’m not launching till it’s 100% right’. ‘People will think […]

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The Impostor Delusion

In the second of our series of guest blogs, Phil Lewis, mentor and advisor to select creative industry businesses explains The Impostor Delusion…   For about the 255th time in the last 2 years, last week I witnessed another squeaky protest from the creative community about unpaid work. In fairness, this one was at least backed up […]

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The Agency Doom Loop

In the first of a series of guest blogs, Phil Lewis, mentor and advisor to select creative industry businesses explains The Agency Doom Loop…   Kondratieff waves are the cycles of expansion and contraction that characterise the global economy. The theory behind them runs that, every 40-60 years, a pattern of growth, stagnation and recession repeats itself. […]

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Two+Two Collaboration Day tackling Youth Loneliness

Friday 16th February saw us produce the inaugural Two+Two Collaboration Day tackling Youth Loneliness , bringing together advertising, marketing, design and digital students from a range of Northern Universities and the Manchester creative and marketing communities.  They worked together in teams on a brief to tackle Youth Loneliness. The day was just tremendous, students had over […]

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Four Creative Recruitment Predictions for 2018

The creative and marketing industries are booming and there are plenty of areas that are ever-changing and improving, to adapt to the wants and needs of companies. With a new year, comes new opportunities both for the industry and the roles within it.

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Behance Portfolio Review Night

What a great and very busy night it was at our Behance Portfolio Review night on Monday! We were joined by 28 Reviewers from agencies across Manchester and are massively grateful for the time they spent reviewing portfolios and the advice and feedback they gave: 438 Marketing, BGN,  BJL, Creative Spark, Cuckoo, Havas Lynx, Love, MMP […]

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What should be the biggest motivation for a creative choosing a new role?

From Phil Cookson, Director Over the years, I’ve spoken to plenty of creatives looking for that next step in their career, each of whom have had their own wants and needs from their next role. While some look to progress into a more senior status, others want more variety in their daily role. Is money […]

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Research on Work/Life Balance

Here at Creative Resource we’re conducting some research regarding the WORK/LIFE balance for employers and employees in the Communications Industry, and the effect that has on talent acquisition and retention. If you work in Creative, Marketing, Digital, PR or Events, either agency, in-house or freelance, and you’d like to join in, here’s the links to […]

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